Do you ever wonder why chiropractors seem to be located in clusters near one another? As the real estate motto suggests, certain areas become popular due to their location, location, location.
An important factor in setting up shop is the need to be close to where your patients live and work. Patients often choose a practitioner based on convenience and practice hours. But as the profession has expanded beyond solely offering manual adjustments, DCs are finding that in addition to picking a good locale, differentiating their practice offers another way to succeed. Here are 10 ideas for setting your practice apart:
- Become a cash-based practice.
- Prioritize patient relationships.
- Focus on a single technique or piece of equipment.
- Add physical therapy.
- Offer wellness and weight loss.
- Invest in a laser center.
- Position yourself to treat the whole body.
- Deliver at-home care with house calls.
- Implement acupuncture and massage.
- Accommodate walk-ins.
