Even the most successful practices need to add new patients. Practice Marketing is key. Below we share published articles on:
1) Press Releases
2) Patient Personas
3) Testimonials and Success Stories
POWER OF THE PRESS RELEASE
(DC Practice Insights June 2016)
Press releases must work; if the don’t, then why are millions of them written and disseminated each year? Consider some of the benefits of press releases when it comes to enhancing your practice, and then learn why you should be creating them, how to do so effectively, and what to look for in a publicist if you don’t have the time to write press releases yourself.
TESTIMONIALS AND SUCCESS STORIES
(DC Practice Insights July 2016)
Think of testimonials and customer success stories as having the halo effect of PR, but the clout of advertising. Testimonials can help convert visitors to your website into patients. Visitors are looking to feel good about your products and services. They are looking to see that someone similar to themselves has had a positive experience.
CREATING AND UTILIZING PATIENT PERSONAS
(DC Practice Insights November 2016)
What are your current patients’ personas? Do these personas match with the potential patients you are seeking? Maybe; maybe not. If you want to transform your practice, you need to know what types of patients you truly want to attract. The concept of “buyer personas” has been around for a number of years. The basic concept is to describe each type of buyer of a service or product. In the case of your practice, that translates to your potential patients.