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New and Pre-Owned Therapeutic Lasers

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3 Marketing Articles To Grow Your Practice

Even the most successful practices need to add new patients. Practice Marketing is key. Below we share published articles on:

1) Press Releases
2) Patient Personas
3) Testimonials and Success Stories

POWER OF THE PRESS RELEASE
(DC Practice Insights June 2016)

Press releases must work; if the don’t, then why are millions of them written and disseminated each year? Consider some of the benefits of press releases when it comes to enhancing your practice, and then learn why you should be creating them, how to do so effectively, and what to look for in a publicist if you don’t have the time to write press releases yourself.

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TESTIMONIALS AND SUCCESS STORIES
(DC Practice Insights July 2016)

Think of testimonials and customer success stories as having the halo effect of PR, but the clout of advertising. Testimonials can help convert visitors to your website into patients. Visitors are looking to feel good about your products and services. They are looking to see that someone similar to themselves has had a positive experience.

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CREATING AND UTILIZING PATIENT PERSONAS
(DC Practice Insights November 2016)

What are your current patients’ personas? Do these personas match with the potential patients you are seeking? Maybe; maybe not. If you want to transform your practice, you need to know what types of patients you truly want to attract. The concept of “buyer personas” has been around for a number of years. The basic concept is to describe each type of buyer of a service or product. In the case of your practice, that translates to your potential patients.

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About Rob Berman

ROB BERMAN is a partner at Berman Partners LLC, a medical device sale, service, and marketing company. Berman Partners specializes in new and preowned therapeutic lasers. He can be contacted at 860-707-4220, [email protected], or through bermanpartners.com.

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860-707-4220

Recent Blog Posts

  • Lasers Can Treat Inflammation
  • Laser Therapy for Musculoskeletal Disorders: Carpal Tunnel Syndrome and Tendinopathy
  • Debunking Myths About Healing Wounds With Lasers
  • Laser Therapy for Dogs: Application and Efficacy
  • Help Ease Diabetic Nerve Pain With Laser Therapy

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About Us

Berman Partners, LLC is a laser distributor. We specialize in therapeutic lasers. That means we sell lasers from multiple manufacturers. You benefit through our ability to offer new, pre-owned and demonstration lasers. Our lasers include high-power Continuous Wave Class 4, lower power Handheld Class 3b and Unattended Class 3b. We take your laser in trade or sell it for you as well.

Contact Us for More Information

We are always happy to speak to you about any questions you may have. Call Rob at 860-707-4220.

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