“Laser has become a buzzword that triggers thoughts of instantaneous gratification. You have probably had patients in your own practice ask “Isn’t there some kind of laser treatment that can help me get rid of this problem?” Patients like to think they can come into the office, get zapped by a laser, and walk out symptom-free. In their minds, the laser is a magic wand that can instantly make pain, inflammation, and other conditions go away.
A laser is not a magic wand, but laser therapy offers patients a painless, non-invasive treatment that has a positive effect on pain reduction by the end of the very first treatment. Laser treatment effects are cumulative in nature: a series of treatments leads to lasting, sustained pain relief, increased range of motion, and reduction of inflammation. Lasers promote the healing of conditions such as warts, wounds, and unsightly nails.
There is an overwhelming amount of information about lasers in the marketplace today. Sorting through the information to determine what is essential and meaningful can be a daunting and time-consuming task.
We created this e-book as a primer. Rather than discussing specific lasers or manufacturers, we discuss items for consideration and questions you should ask when purchasing a laser. We are happy to answer any questions you have.
Rob Berman is a Partner at Berman Partners, LLC, a medical device sales, service and marketing company. Berman Partners specializes in new and pre-owned continuous wave, handheld/portable lasers, unattended lasers and light therapy. Our Partners have helped hundreds of doctors improve patient outcomes and increase revenue. He has an MBA in Marketing from Boston University.