Every day I speak with chiropractors about lasers. Many want to know what is the “best” laser while others are confused about what is critically important and what is marketing fluff.
The advent of social media platforms such as Facebook, Instagram, Snapchat, and YouTube along with faster networks and smartphones has exploded the quantity of video of all kinds. Read our full article in Chiropractic Economics.
Have you been wondering how your CA could help with laser therapy? Chiropractic Assistant Magazine published my article Nine Ways the CA Can Aid the Chiropractor Using Lasers. Please click the link or HERE to read the full article.
"According to Nielsen research, '92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know. '” Sujan Patel wrote the prior statement in an excellent blog post 9 Strategies for Using Customer Testimonials in Your Content.
Chiropractic Economics 19th Annual Fees & Reimbursement Survey had some interesting findings about lasers. Practices Accepting Insurance Reviewing code S8948 for low level laser, each 15 minutes 2016 overall results: Fee Reimbursement US Average $37 $17 Western $42 $21 Midwestern $27 $ 8 Eastern $40 $18 Southern $35 $14 Our Observations Workers' Comp carriers often treat laser differently than Healthcare Insurers.
Marketing Plans, Marketing Strategies and Marketing Tactics are all important to marketing laser therapy. Doctors often “market” their practice via Social Media, advertisements, open houses, health fairs and their website.