Marketing Plans, Marketing Strategies and Marketing Tactics are all important to marketing laser therapy. Doctors often “market” their practice via Social Media, advertisements, open houses, health fairs and their website. Multiple Marketing Tactics compose a Marketing Strategy and multiple Marketing Strategies when grouped together comprise the Marketing Plan.
There are a few key steps along the journey to creating a Marketing Plan to elevate the practice to the next level. Read Plan It And Then Work It to learn more about these important topics for the success of your practice.
A key part of the Plan It And Then Work It approach is the SWOT Analysis. In the article SWOT Analysis: A Powerful But Underutilized Tool we look at SWOT which is an acronym for Strengths, Weaknesses, Opportunities and Threats. The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a practice. If you offer multiple services like laser, physical therapy, nutrition and more the SWOT Analysis (link) can be defined more or less narrowly as necessary.
Click HERE (link) to read SWOT Analysis: A Powerful But Underutilized Tool.