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Berman Partners Medical Lasers

New and Pre-Owned Therapeutic Lasers

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Using Customer Success Stories in Your Marketing

“According to Nielsen research, ‘92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.’”  Sujan Patel wrote the prior statement in an excellent blog post 9 Strategies for Using Customer Testimonials in Your Content.

The basic premise according to his post is: “Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome objections), but they’re different in one big way: Testimonials are sought and selected by you. This means you have full control over which testimonials are used, as well as where and how they are displayed.”

Use these testimonials to highlight the ease of use and efficacy of laser treatments in your office.

In my article entitled Testimonials and Success Stories Article published in DC Practice Insights I cover Six Keys to Maximizing Testimonial Impact.

  1. Use the person’s full name

A testimonial from a well-known and respected local resident carries prestige.

  1. No anonymous testimonials

If you cannot identify the person at least by initials, then do not use the testimonial.  There is very limited credibility in “no-name” praise.

  1. Recent ones only

Show your recent work.  Older (5+ years) testimonials speak to the past not the present.

  1. Have at least three testimonials

Like the old Sally Field speech at the Academy Awards, “I can’t deny the fact that you like me, right now, you like me!”  Whether the testimonials rotate on your web site or are in a static box you want to project variety and that lots of folks value your practice.

  1. Quality over Quantity

Point four above covered quantity.  If you have to trade off, then trade off in favor of quality.  A series of not gushing testimonials is not as effective as a few glowing ones.

  1. Use audio or video

Written testimonials are two-dimensional. Video or audio is three dimensional.  The viewer or listener can pick up on tone changes, emphasis on certain words etc.

About Rob Berman

ROB BERMAN is a partner at Berman Partners LLC, a medical device sale, service, and marketing company. Berman Partners specializes in new and preowned therapeutic lasers. He can be contacted at 860-707-4220, [email protected], or through bermanpartners.com.

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Recent Blog Posts

  • Lasers Can Treat Inflammation
  • Laser Therapy for Musculoskeletal Disorders: Carpal Tunnel Syndrome and Tendinopathy
  • Debunking Myths About Healing Wounds With Lasers
  • Laser Therapy for Dogs: Application and Efficacy
  • Help Ease Diabetic Nerve Pain With Laser Therapy

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About Us

Berman Partners, LLC is a laser distributor. We specialize in therapeutic lasers. That means we sell lasers from multiple manufacturers. You benefit through our ability to offer new, pre-owned and demonstration lasers. Our lasers include high-power Continuous Wave Class 4, lower power Handheld Class 3b and Unattended Class 3b. We take your laser in trade or sell it for you as well.

Contact Us for More Information

We are always happy to speak to you about any questions you may have. Call Rob at 860-707-4220.

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